Group think is suppose to allow a groups of individuals to work together to reach a common goal without conflict--however, when too many people in a group start to think alike to reach consensus, they may discount opposing views. For the world of gaming, group think can be benefit because people work/play together on game to develop and improve it to win. However, this does not allow room for an individual to progress on his or her own and may actually hamper the development new strategies to win.
With transactive memory, the idea is that people have certain pieces of information which they can recall on their own. Working as a group, each member is to know each others specific knowledge and apply it within some context to accomplish a common goal. With gaming, you can have certain players do certain things to win the game.
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